About Dr.Wong
1Inspired by Western aromatherapy and Eastern aroma philosophy, the brand Dr.Wong was founded in Shenzhen, China in 2013.
The two founders, Gu Xun and Ma Yuping, driven by their deep love for nature, the earth, and plants, transformed their careers midlife to become professionals in essential oils, aromatherapy, and botanical scents. They received extensive training in aromatherapy, natural farming, and incense making. Their creativity, passion, and diverse cultural backgrounds add unique perspectives to their work.
Gu Xun
Founder
- He holds master's degrees from Tsinghua University and The Chinese University of Hong Kong. Before founding Dr.Wong, he served as a senior brand and marketing executive at leading international consumer goods companies, gaining expertise in strategy and innovation. He has visited 40+ countries, developing a deep appreciation for global cultures, scents, and philosophies. His love for architecture, art, hiking, cigars, and craft beer fuels his creative vision.
- After entering the world of botanical scents, he trained under renowned experts Lydia Bosson and Pierre Franchomme, mastering aromatherapy and incense-making. Dr.Wong's unique perfumes, aroma sprays, and incense formulas are born from his creativity and dedication to blending nature with culture.
Ma Yuping
Co-Founder
- She is a Chinese cuisine enthusiast. Before co-founding Dr.Wong, she worked as a marketing executive for a popular culinary magazine. Meanwhile, she subscribes to the concept of sustainable natural farming and eco-friendly clean skincare.
- Similarly, she has studied under Lydia Bosson and completed certification courses at Aromacampus and in Permaculture. She puts into practice the product-creation philosophy of simplicity, frugality, and environmental protection. Many of Dr.Wong's aromatherapy, skincare formulations, and aroma accessories are developed by her.
In its early years, Dr.Wong focused on oriental botanical scents, traditional herbal therapies, and craftsmanship/handcraft technique. Subsequently, Dr.Wong entered a brand-new stage, embracing botanical essential oils and spices from around the world. With more rigorous techniques in spice research and product development, the brand offers diverse, creative, and professional aroma products that showcase an international aesthetic.
Adhering to the “Everyday, Approachable, Simplicity, Environmentally-friendly” (E.A.S.E.) product-development concept, Dr.Wong is dedicated to becoming a high-quality and diverse brand specializing in botanical essential oils and their scents. Currently, the brand has introduced over 200 products to the market, including essential oils, aromatherapy products, skincare items, diffusers, and incense, providing comprehensive options for consumers passionate about botanical scents.
After over 10 years since its founding, Dr.Wong has become an innovative, dynamic, and renowned essential oil brand in the Chinese market, ranking among the top three. Its retail network spans China, with nine boutique shops in seven core cities, including but not limited to Beijing, Shanghai, Guangzhou, Shenzhen, and Hong Kong. The brand also operates on mainstream online retail platforms such as Taobao and Tmall. Furthermore, Dr.Wong is actively entering international markets, sharing Chinese botanical essential oils and aromatherapy products with consumers worldwide.
Let the botanical scents infuse your daily life. May the force of plant be with you.
